CASE STUDY PRIMEWEST MORTGAGE Profile • PrimeWest Mortgage • Headquarters: Lubbock, Texas • $600M annual loan volume Challenge Boosting loan officer productivity, improving response times to borrower inquiries, and reducing loan cycle times. Results • Reduced average time to prequalify a borrower from 30–60 minutes to 5–10 minutes • Decreased average time to close by seven days • Increased top producing loan officers loan volume by 41% The challenge If you’ve spent any time in West Texas, you probably know the name PrimeWest Mortgage. It’s an organization that’s immersed in the community, sponsoring college teams, supporting local charities, and building relationships with the builders and borrowers it serves. The company’s loan officers also spend the bulk of the

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