Case Study
Primesight Bitesize
Primesight Bitesize The brief: Primesight had traditionally focused its training programmes on their Sales Teams. However there was a growing awareness, supported by Daniel Pink’s book ‘To Sell Is Human’, that in successful organisations, everybody is selling or supporting the sales operation. In addition, a programme that up-skilled all staff in manageable ‘bitesize’ chunks of mixed teams from across the organisation would achieve multiple objectives: • U p - s k i l l i n g a l l s t a f f a c r o s s t h e o r g a n i z a t i o n • D e v e l o p t e a m - b u i l d i n g a n d c o l l a b o r a t i o n • Em p o w e r M a n a g e r s t o d e v e l o p t h e i r o w n t e a m s • I n t e g r a t e a c u l t u r e o f l e a r n i n g t h r o u g h o u t t h e o r g a n i s a t i