CASE STUDY PRIMER CELL FOR A LEADING AUTOMOTIVE PARTS MANUFACTURER INTRODUCTION A large mid-western automotive company manufac - tures and provides automotive original equipment manufacturers (OEMs) with sealing systems for doors, windows, trunks, lift gates, sunroofs, and hoods. The company also supplies the automotive market with anti-vibration products, such as suspension strut mounting, spring pads, stabilizers, control arm bear - ings, and bushings, as well as encapsulated glass, and other rubber components. As a leading supplier to virtually all the world’s largest automotive manufacturers, this mid-western automo - tive company has vowed that its main quality objec - tive is to constantly strive for manufacturing excel - lence through continual improvement. With that goal

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