CASE STUDY MOTOR HOUSING ASSEMBLY SYSTEM FOR A LEADING HANDHELD OUTDOOR POWER EQUIPMENT MANUFACTURER INTRODUCTION A large privately-held southeastern manufacturer boasts selling the number one brand of gasoline powered handheld outdoor power equipment in the US, as well as the number one selling brand of chain saws in the world. The company produces more than 260 model variations of handheld outdoor power equipment, including chain saws, trimmers/ brushcutters, blowers, edgers, pressure washers, lawn mowers, hand tools, and more. The company isn’t number one in its category by accident. It has made strategic decisions about its distribution channel and manufacturing oper - ations that have shaped the company’s success. The company does not sell its products online or in

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