Case Study
Price Isn’t Always Most Important
CUSTOMER CHALLENGES This customer was quoted for refillable totes by both Brenntag and another competitor. After receiving both quotes, Brenntag was informed that they were $0.05 per gallon higher than the competition. The customer chose to purchase DEF from the competition simply because the competition quoted a lower price. Prior to choosing a DEF supplier, the customer purchased a brand-new SCR-equipped truck which shut down due to contamin