The Client Walk with Path (WWP) are a UK health-tech startup, who have developed assistive solutions to prevent falls for the elderly and people with Parkinson’s, multiple sclerosis, neuropathy, or those who have suffered from a stroke. Their existing product range aims to not only prevent falls and therefore injury, but hopes to improve an individual’s confidence when walking, ultimately helping individuals maintain their independence and quality of life for longer. The Challenge WWP are very experienced in developing haptic hardware products and have a deep understanding of the health care market but wanted to explore a new, potentially lucrative market - sports and exercise. Having conducted some early research, WWP knew their knowledge and exper

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