The Client Baxi - Through their heating, hot water products and the iconic back boiler, Baxi have been keeping Britain’s homes nice and warm for 150 years. They are a market leader in the manufacturing of gas and electric home heating products. Operating as part of the BDR Thermea Group, Baxi owns nine major brands, including Main Heating, Megaflo, Potterton, Remeha, Andrews Water Heaters and Heatrae Sadia. Baxi employs 1,600 people across five sites located in Warwick (where headquarters are based), Dublin, Norwich, Preston and Wokingham. The Challenge Traditionally, Baxi have focused on understanding and strengthening relationships with their product distributors, heating engineers and installers. However, currently over half of the typical UK h

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