The Client Trueform are a UK based medium-sized industrial engineering and design company, specialising in the manufacturing of public signage and wayfinding for all modes of passenger transport. Operating internationally, Trueform holds contracts with major cities like London, New York and Shanghai, for the design, manufacture, installation and maintenance of intelligent solutions for Public Transportation, Intelligent Mobility, Smart City, Zero Emission and Digital Display communication. The Challenge Trueform recognised that connectivity, data and the Internet of things are changing the way urban citizens interact with cities and with each other. Their challenge emerged when trying to leverage how best to utilise these technologies, to enha

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