Case Study
Presidential Towers Hotel Market Study
Presidential Towers Hotel Market Study Chicago, Illinois Presidential Towers is a two-square block development built in 1986 that includes four, 49-story towers. The towers are primarily comprised of 2,346 apartment units, as well as 266 corporate apartment suites. The complex also includes 110,000 square feet of retail/restaurant space and 1,159 parking spaces. The owner engaged Hunden Strategic Partners to assess the feasibility of converting a portion of the complex to hotel use and determine if this could generate greater returns than existing rental units. The owner proposed consolidating a hotel into one building of the complex. HSP focused the study on an extended-stay concept as well as corporate housing. HSP conducted an analysis of the competitive hotel market and d