Case Study
Hotel Market & Feasibility Study
Hotel Market & Feasibility Study Carrollton, Texas Hunden Strategic Partners worked with the City of Carrolton and Warren Associates to provide a hotel market analysis for a 110-acre site currently owned by the City. With frontage on major thoroughfares, the site is a pivotal infill property in the established Carrollton market. This area is experiencing a high level of development and redevelopment activity related to downtown assets, attractions, and other tourism and hospitality related assets. Carrollton lacks meeting facilities within its borders, which hampers its ability to generate room nights. Likewise, the lack of hotels hampers the city’s ability to support meeting facilities. However, the size of the city and surrounding area population, combined with the existin