Castillo Hotel Market Study Chicago, Illinois As one of the most dynamic neighborhoods in Chicago, the River North district is home to the city’s furniture district, as well as some of the hottest restaurants, clubs and retail establishments in the city. HHGP LLC owns a 72,000-square foot building in this area and sought to understand the feasibility of converting the building to an 80 to 110-room boutique hotel with a modern Spanish design aesthetic and theme. Management and ownership proposed marketing to Latin-based groups and those non-Latin groups seeking a new experience. It is believed that the hotel could capitalize on this market segment. The hotel is to include: § Ten floors plus a mezzanine, which requires adding three floors to the building § A 100-seat high-en

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