GAME PREPARING GAME FOR EXCEPTIONAL PEAK TRADING Salmon has helped to develop and consolidate GAME’s online presence since 2011. In the run-up to Christmas 2013 the retailer launched two new consoles (the Xbox One and PS4) as well as new games, and wanted to make the most of this heavy trading period. Salmon developed and enhanced GAME’s multichannel o?ering using WebSphere Commerce’s Extended Sites functionality. This provided customers with a seamless, personalised experience whether on the web, in-store or on mobile. We also gave the homepage a modern, fresh look that is appealing and easy to use, streamlined the checkout process and used IBM Product Recommendations to generate recommendations that are behaviour-based, relevant and timely and that increased revenue. Coremetrics

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