1 U N A N IM O US . A I © 2019 Unanimous AI, Inc. A major advertising agency used the Swarm platform from Unanimous AI to evaluate of a slate of TV ads that were scheduled to air during Super Bowl LIII in January of 2019. The objective was to accurately forecast the effectiveness of these ads prior to broadcast and to predict their reception by mainstream consumers. To generate these optimized evaluations, the agency invited approximately 50 brand strategists into the Swarm platform from locations around the world. Each participant used a standard web browser and had no prior experience using the software. In under an hour, the participants worked together, moderated by AI-algorithms, and produced optimized evaluations. Overview Upon entering the Swarm platform, users were asked to

Join for free to read