Practice Leads to High Performance as Nike Executes Global Strategy
Practice Leads to High Performance as Nike Executes Global Strategy
2 Pageswww.bts.com • Copyright © 2015 BTS BTS • Case Study Practice Leads to High Performance as Nike Executes Global Strategy Athletes are always looking for an edge and Nike—the world’s leading athletic shoes, apparel and equipment brand —is no different. As it has grown from a US-based footwear company in the early 1970s to the number one sport brand in the world today, Nike’s mission “to bring inspiration and innovation to every athlete in the
