PowerHouse Gym is a bustling fitness club located in the heart of sunny, Hilton Head Island in South Carolina. Because this club is located in a vacation hotspot, the club enjoys the benefit of a consistent stream of transient traffic throughout the hot summer months.Overview Before PowerHouse came to us two years ago, they had a virtually non-existent presence online and focused exclusively on bottom of the funnel strategies, traditional mailers, and other print advertising in local media. Not having a measurable means to target their personas, they felt safe, but a little trapped with having to stick with traditional marketing tactics that many clubs use across the country. In addition to many propositions from fly-by-night online marketing companies, they experienced challenges in trust

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