Powerful Microsites That Drive Donation The Opportunity Case Study | Education The University of Pennsylvania had an interesting content opportunity; the School and Center Annual Giving Support and Parent Outreach and Development teams in Central Development at Penn were excited to create new and exciting experiences for their audiences to encourage donation and engagement. Their advancement initiatives were ambitious, and they wanted their campaigns and web presence to reflect this vision. To effectively reach these goals, they needed the content creation process to be streamlined. Making changes or updates to the various university giving websites required adding to an already long queue of action items. They wanted to wholly own their campaigns, without having to bring in their

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