Case Study
Power Practical wanted to gain visibility and drive sales for their products sold on Amazon.
CALEB LIGHT – VICE PRESIDENT OF SALES AT POWER PRACTICAL CALEB LIGHT VP OF SALES AT POWER PRACTICAL ‘Mark Cuban Companies’ managing director introduced us to Teikametrics. I did a little research and was sold within about 20 minutes. It all started back in 2011, when founders David Toledo and Paul Slusser were sitting around a campfire thinking about how much of its energy was drifting into the sky. They made it their goal to find a way to harness that wasted energy into something useful. From there, Power Practical’s first product, the PowerPot was born: a thermoelectric generator that uses heat to charge phones and other USB devices. Based on the overnight success of The PowerPot, Toledo and Slusser grabbed the attention of ABC’s Shark Tank in 2014, where they had the opportu