CASE STUDY COMPANY OVERVIEW For decades, Power Mower Sales operated strictly as a lawn and garden center. Homeowners, commercial landscapers and municipalities alike relied on the family-owned Miami company for its extensive collection of lawn mowers, equipment, parts and accessories. It was already one of the Southeast’s largest dealers of leading brands and had a very loyal following when owners decided to bring in an additional revenue stream with Polaris ATVs and RANGERS. To say that decision was a hit would be an understatement. The company was really growing now, and leaders were ready to expand even more. So they decided to build an e-commerce website and start selling online. Everything was going smoothly — until Power Mower Sales started looking into marketplaces and search

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