Early Results: Rocky Brands Doubles Growth with Google Shopping Actions CASE STUDY COMPANY OVERVIEW As a seller of premium outdoor footwear, Rocky Brands’ online retail story is one to boast about. The manufacturer not only sells direct to consumers but also has acquired an impressive line of brands over the course of its 80-year history. Durango, Georgia Boot, and Lehigh Outfitters are all part of the company’s merchandise mix, as is Rocky’s own unique brands of boots, gear and apparel. The company has developed strong relationships with retailers over the years and maintains a thriving e-commerce business on marketplaces like Amazon and eBay. To say it all came easily, however, would be a misrepresentation of the hard work that went into the company’s current success. Business may

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