FlexiLivraison | Prêts pour l’avenir | 1 POSTAL CODE TARGETINGFlexiLivraison | Prêts pour l’avenir | 2 While today’s marketers have access to more advertising channels than ever before, many find it difficult to cut through the noise. Digital advertising can put businesses in front of millions of potential customers, but catching their attention and speaking to them directly is another story. To help businesses advertise directly to their ideal prospects, Canada Post recently launched an exciting new addition to its Smartmail Marketing family: Postal Code Targeting (PCT). “Postal Code Targeting lets companies target postal codes that exhibit the demographic characteristics of their best customers,” says Dominique Sutherland, Commercial Mail Product Innovation, Canada Po

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