SECTOR: LIFESTYLE CASE STUDY THE CHALLENGE Maximize mobile monetization Improve SEO, increase mobile traffic and time spent on it mobile and tablet sites Increase user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and OS’s Prior to joining Marfeel, POSITIVR had developed in-house a mobile-responsive website using WP Touch Pro, a WordPress extension, initially satisfying the site’s need for mobile exposure, but as traffic started growing, it was requiring better customization and improved performance. The goal for the positivr.fr mobile website included Using Marfeel’s proprietary technology, data is continually analyzed and optimized, ensuring a better presentation/ layout of content, while substantially increasing revenu

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