Popular is an established brand with a wide network and strong market share in the Malaysian retail scene. To boost sales and be more familiar with Ma
Popular is an established brand with a wide network and strong market share in the Malaysian retail scene. To boost sales and be more familiar with Ma
4 PagesPopular is an established brand with a wide network and strong market share in the Malaysian retail scene. To boost sales and be more familiar with Malaysian customers it started a new Store View 'Malay'. In addition to books, it also offers a large selection of magazines, stationery, multi-media products, gift items, and CDs.Case Study: Popular Online PROJECT BACKGROUND Founded in 1924, popular is an established brand with a wide network and strong market share in the Malaysian retail scene. Popular has maintained competitive edge by continuously striving towards better business practices and strengthening commitment to serve customers in the best possible way. PROJECT DELIVERABLES • Provided "Vin eRetail" for backend processes like Fulfillment, warehousing, Inventory
