Case Study
Plymouth Rock Assurance uses Invoca to get the data they need to optimize marketing campaigns that drive high-value call center traffic
Plymouth Rock Assurance uses Invoca to get the data they need to optimize marketing campaigns that drive high-value call center traffic
Increased conversion rates Real-time visibility into performance of over 200 marketing campaigns Better alignment between marketing and sales activities CASE STUDY Identifying customer touch points and optimizing marketing spend in real time Plymouth Rock Assurance uses Invoca to get the data they need to optimize marketing campaigns that drive high-value call center traffic. Results at a Glance2 | Clutter Case Study THE MISSION Purchasing auto or home insurance can be a complex process. According to a recent report from Invoca and Adobe, 67 percent of consumers find the process stressful. That stress factor is a key reason many people want to have a knowledgeable and empathetic human being walking them through the insurance-buying process. It helps them feel more confident th