PlanetArt is one of the world’s largest ecommerce players in the personalized products space, developing innovative solutions for millions of people across the country and in 11 other markets worldwide, ranging from photo prints and photo books to wall décor and personalized gifts. As the company has grown, their headquarters operations expanded to include offices in four different international locations, including China and France. The company became aware of an opportunity to purchase Personal Creations, a subsidiary of FTD, Inc. which filed bankruptcy in the second quarter of 2019. PlanetArt qualified as a bidder for Personal Creations, and the project began as an exploration of the potential acquisition of the company, with the majority of its office staff in San Diego. Planet

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