Plaid partnered with SafeGraph to improve transaction enrichment by clarifying messy, unstructured financial data. Previously, ambiguous merchant and location details hurt user experience and limited financial insights. SafeGraph’s precise Places dataset enabled Plaid to enhance their Enrich and Transactions API, matching about half of card-present transactions to exact merchant locations. This boosted clarity, improved fraud detection, and reduced QA workloads, freeing resources for innovation. The collaboration empowered Plaid’s customers with clearer, actionable financial information and set the stage for expanding data-driven services.

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