Placetel, Part of Cisco, Increases Brand Awareness with 80 Million Taboola Impressions “Generating B2B leads with native and programmatic traffic was a challenge for Placetel in the past, which is why when we started out with Taboola campaigns, we focused on brand awareness. When we saw high-quality traffic coming through the door, we quickly pivoted and implemented retargeting campaigns, which ultimately led to conversions. This is Placetels first great success with native campaigns.” - Jerome Schramme, Performance Marketing Manager CaseStudy Impressions 80 million Increase in Placetel native Sign-Ups 750% Of Placetel Sign-Ups Driven by Retargeting Campaigns 33% TELECOMMUNICATIONSCaseStudy CaseStudy COMPANY Placetel is one of the leading providers of cloud-based calling and

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