Pickyourtrail, India's biggest online D-I-Y holiday booking platform, leverages RFM analysis & witnesses 50% increase in its user engagement
Pickyourtrail, India's biggest online D-I-Y holiday booking platform, leverages RFM analysis & witnesses 50% increase in its user engagement
12 Pages12 WebEngage’s full-stack Retention Operating System has enabled us to deliver personalized experiences to each traveler. We are now able to engage our travelers efficiently. And have witnessed a 50% increase in our email engagement efforts by materializing RFM analysis. Kudos to the Customer Support & Success teams at WebEngage for supporting us constantly. Looking forward to exploring more growth avenues with WebEngage! Sridhar Anantha, Head Analytics & Customer Retention, Pickyourtrail • Sending event-based communication to the travelers • Massive tech dependency to deliver data-backed campaigns • Provide seamless travel booking experiences • Win back travelers who abandon their travel bookings • Improve traveler retention With the help of RFM segmentation and automated traveler
