Case Study Adda52, India’s No. 1 Poker site, witnesses over 85% increase in repeat cash game playersGoals Challenges Solution • Boost mobile app engagement and stickiness • Increase the number of repeat cash game players • Optimizing the bonus management system • Building various segments and figuring out the right communication Using capabilities like API call and RFM Analysis helps Adda52 accelerate its mobile app engagement and retention initiatives. The team Adda 52 also leverages the WebEngage Journey Designer to deliver data-backed, hyper-personalized campaigns at scale. Retaining cash game players was a big challenge for us. Since the time we have been leveraging WebEngage’s full-stack Retention Marketing OS, we’ve been able to retain maximum players, increase our CL TV & r

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