Case Study

Philips - Optimizing Product Page Layouts To Address Shrinking Shopper Attention Spans

Philips - Optimizing Product Page Layouts To Address Shrinking Shopper Attention Spans

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OPTIMIZING PRODUCT PAGE LAYOUTS TO ADDRESS SHRINKING SHOPPER ATTENTION SPANS "If you're m arketing to m illennials, you better m ake it quick; you have just 5-6 seconds to catch their attention." -com Score OUR PLATFORM ? Content Experience Hub OUR SOLUTIONS ? Product Inform at ion Managem ent & Syndicat ion: - GDSN & Price Synchronization - Core Marketing Content - Enhanced & Rich Media Content - Nutrition & Allergen Content ? Category Managem ent & Merchandising Services: - Planogram Design - Shelf Merchandising W HO W E SERVE ? Manufact urers & Brands ? Ret ailers & Dist ributors ? Foodservice ? Rest aurant s & Operators ? Healt hcare FAST FACTS ? Founded in 1 973 ? Headquartered in Chicago, IL ? 7,500+ Brands W orldw ide ? 1 ,400+ Global Ret ailers Accor

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