The article analyzes a study by EyeSee Research that explores why Walmart's product pages achieve a 14% higher sales conversion rate than Amazon and Target. Using eye-tracking technology, the study highlights key factors like larger product images, a clear "add to cart" section, and streamlined page design that enhance user experience and drive purchases. It emphasizes the importance of optimizing these elements to capture attention, reduce confusion, and ultimately increase sales conversion rates on e-commerce websites.

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