Peterson Trucks International Location: San Leandro, CA 2017 Revenues: $96.4 million Employees: 152 The Critical NumberTM: Profit Before Tax (PBT) Company Background Peterson Trucks International (PTI), which started in 2012, is now the Bay Area’s official International Trucks Dealer. The business offers a full- service lease and rental fleet , both new and used truck sales, highly trained technicians, an unmatched parts inventory, and state-of-the-art repair shops at multiple locations. Challenge The business was struggling with both its profitability and customer satisfaction. As a result, employees weren’t engaged in their jobs. Solution Rally around transparency, communication through dynamic Huddles, and by teaching financial literacy training as a way to get employee

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