Case Study Peterson Trucks Location: San Leandro, California 2018 Revenues: $116 million Employees: 146 The Critical NumberTM: Market Share Challenge The business was struggling with both its profitability and customer satisfaction. As a result, employees weren’t engaged in their jobs. Company Background Peterson Trucks International (PTI), which started in 2012, is now the Bay Area’s official International Trucks Dealer. The business offers a full service lease and rental fleet, both new and used truck sales, highly trained technicians, an unmatched parts inventory, and state-of-the-art repair shops at multiple locations. 2019 Highlights The Great Game of Business, Inc. | 2401 E. Sunshine St. | Springfield, MO 65804 | 800.386.2752 | greatgame.com Solution Rally around tr

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