Petbarn, part of the Greencross Pet Wellness Company, partnered with Insight and Microsoft to launch PetAI, a generative AI assistant that provides personalized pet care advice and product recommendations. Built on Azure AI services, PetAI integrates veterinary expertise with retail knowledge, offering a seamless digital experience across web and mobile platforms. Insight designed a multi-agent AI model with retrieval-augmented generation to ensure accuracy, while embedding security, personalization, and responsible AI safeguards. PetAI engages in thousands of weekly conversations, boosting customer satisfaction and conversions, and advancing Greencross’s AI-driven digital transformation.

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