Case Study

Persuasive For Peanuts, Crucial For Cashews

Persuasive For Peanuts, Crucial For Cashews

Pages 2 Pages

www.ishidaeurope.com CASE STUDY FELIX GmbH Felix GmbH & Co. KG is a snack food enterprise based at Schwerte, near Dortmund, in Germany. Since 2000, it has formed part of The Nut Company (TNC), Europe’s largest nut specialist. Schwerte-processed products include peanuts, cashews, almonds and macadamia nuts. In Germany, Austria, Switzerland, Italy and Slovenia, these are sold under the famous ültje brand, which enjoys 80% consumer awareness in the

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