Case Study
Personalized Campaign Helps Essilor See Double-Digit Revenue Increase
Personalized Campaign Helps Essilor See Double-Digit Revenue Increase Pazazz Pazazz Printing, located in Montreal, Canada, is a one-stop shop for integrated, cross-media marketing solutions, as well as UV offset, digital and wide format printing, labels and packaging. Founded in 1992, Pazazz has nearly 100 employees and annual revenues of more than C$15 million. www.pazazz.com “This campaign helped Pazazz further validate to Essilor management that we are a true business partner, collaborating for the benefit of both companies.” – Warren Werbitt, Founder and Fisherman, Pazazz Printing “Essilor Varilux Exclusive Campaign” Best-of-the-Best Award Winner— Direct Mail/Marketing Xerox Premier Partners Global NetworkChallenge The Essilor Group is one of the world’s leading manufactu