Direct marketing campaign helps automobile manufacturer achieve an astounding 53:1 ROI.
Direct marketing campaign helps automobile manufacturer achieve an astounding 53:1 ROI.
2 PagesDirect marketing campaign helps automobile manufacturer achieve an astounding 53:1 ROI. IOS Mercedes-Benz UK Customer Acquisition Pack Best-of-the-Best Program Winner—Digital and Offset Success StoryThe challenge Mercedes-Benz UK wanted to increase purchases of their new vehicles by enticing customers to test drive them at local dealerships. To get these prospective new owners to act, they wanted to launch a direct marketing campaign. For as
