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Perfion Supports Our Omni-channel Strategy in Every Imaginable Way

Perfion Supports Our Omni-channel Strategy in Every Imaginable Way

Perfion
Pages 2 Pages

CHALLENGE Before the implementation of Perfion, the way Epoka (B2B distributor of End-of-life IT hardware) handled product data was “much like a spaghetti”; some departments were using PowerPoints, others Excel sheets and Word documents. When Chief Marketing Officer Chris Zimmerman was hired to develop the eCommerce website, he quickly saw that vital product information of the company’s 25,000 SKUs was missing in order to have online suc- ces

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