Case Study
Pep Boys wanted to engage local consumers and ensure its brand is always top of mind—and at the top of search results
Pep Boys wanted to engage local consumers and ensure its brand is always top of mind—and at the top of search results
Pep Boys 800 Locations 9,300 Instagram Posts Tracked 60,000 Facebook Check- Ins Since Manny, Moe, and Jack founded the company in 1921, Pep Boys has aimed to be the best place to shop and care for your car. What began as one auto shop has grown into a multi-billion dollar nationwide retail and service chain with over 800 stores in the United States and Puerto Rico. Today it provides service for more than six million cars and car owners each year, and more than 26 million Rewards members have signed up to earn points — on car repairs, routine maintenance, and Pep Boys purchases — that they can then spend on other parts, tools, or services. In light of this, Pep Boys wanted to engage local consumers and ensure its brand is always top of mind—and at the top of search results— when customers s