www.crowdoscope.com hello@crowdoscope.com +44 (0)207 613 4608 The project launched the week after the conference, while the experience was still fresh in the minds of delegates. Over 1,000 people attended the conference, which meant that traditional face-to-face qualitative research was not possible. Rather than using a traditional survey or discussion forum, Penguin Random House encouraged people to generate their own suggestions which could be assessed by other participants and ranked according to how useful they were. BACKGROUND Penguin Random House wanted to assess the success of its annual sales conference and harness the collective intelligence of delegates to learn how it could improve conferences in the future. Case Study: Penguin Random House Crowdo

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