CASE STUDY Pelmorex Corp. Calls on Viafoura to Help Expand Active Community Membership By Over 50 Percent The company behind The Weather Network and MétéoMédia, Pelmorex Corp. is dedicated to providing consumers and businesses with hyper-local, reliable and, most up-to-date weather information available. Servicing millions of weekly users across websites, apps and television networks, Pelmorex is Canada’s most popular weather-forecasting destination, and has a wide and growing reach across markets in four continents. Hoping to cement their position as the online destination for weather and weather-related news, Pelmorex started looking for new ways to build their audience and create a more active and engaged community around their content. To do so, they wanted to build added v

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