CASE STUDY Canadian Broadcasting Corporation (CBC) Increasing User Attention Time by 20% with Viafoura Community Building Suite Founded in 1936, the Canadian Broadcasting Corporation (CBC) shares the news, content and commentary that matter most to Canadians. CBC was experiencing disruptive trolling activity within their community, resulting in a poor user experience, reduction in user-generated content, and community frustration. Even though CBC was able to deploy enough human moderation resources to manage all comments, there was a significant drop in on-site engagement. The Client The Challenge PROPRIETARY & CONFIDENTIAL © 2019 VIAFOURA CANADIAN BROADCASTING CORPORATIONCBC partnered with Viafoura to increase on-site interactions around their content and improve the quality of

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