Peet’s Coffee on the back of a napkin.
Peet’s Coffee on the back of a napkin.
1 PagesThe caffeinated company: Peet’sCoffee on the back of a napkin. By Dan Roam, author of The Back of the Napkin 2010 Digital Roam Inc Peet’smakes more than coffee. Although Peet’s Coffee started the coffee revolution that gave birth to Starbucks, Peet’s had always remained a much smaller, quality-oriented company. Peet’s CEO Pat O’Dea wanted to create a picture that would instantly explain to staff and inventors how he planned to grow the compa
