Peet’s Coffee & tea sets direction for Growth with Outstanding Quality
Peet’s Coffee & tea sets direction for Growth with Outstanding Quality
4 PagesC a s e s t u d y situation Alfred Peet, whose family was involved in the coffee and tea trade in the Netherlands, founded Peet’s Coffee & Tea in Berkeley, California, in 1966. From the beginning, Peet set the high standards the company maintains today. Peet’s selectively sources the highest- quality Arabica beans and roasts them by hand (NASDAQ: PEET), Peet’s is headquartered in Emeryville, California, in the San Channels Peet’s
