Case Study

PAYSCALE

PAYSCALE

As marketing has gone digital, traditional push techniques like displays and ads have become less effective. Today, top brands and organizations want to do more than just talk to audiences—they want to pull them into their sales funnels with high-quality content that solves problems and demonstrates value. Here’s how DemandWorks helps PayScale generate a consistent flow of qualified leads by distributing top-of-funnel content to a highly targeted B2B audience

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