Buyers, especially B2B buyers, want to learn about the problem theyʼre trying to solve before they make a purchase. The average prospect, needs to consume many pieces of content about a solution — everything from blog posts to videos to white papers — before theyʼre ready to talk to a salesperson. Thankfully, engaged and sales-ready prospects will binge content when itʼs easy to access. Hereʼs how DemandWorksʼ platform helps marketing technology leader PathFactory reach highly targeted leads and use binge-friendly content to convert those leads into buyers

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