F5 Media Uses CAKE and DialogTech to Master Pay-Per-Call Mobile Has Made Pay-Per-Call A Critical Vertical For F5 Media F5 Media is a full-service digital advertising company. They provide one of the world’s leading performance-based networks that connects top affiliates with advertisers seeking quality leads for a wide range of industries. F5 Media’s network of affiliates have always used digital marketing to drive online conversions to clients, but as digital marketing has shifted to mobile, a new opportunity became clear: pay-per-call. “As consumers run searches, interact with display ads, and visit websites on their smartphones, they often convert by using click-to-call buttons instead of filling out a web form,” explained Henry Whitfield, Senior Affiliate Manager at F5 Media. “And thes

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