CHALLENGE Pat McDonnell Paints employs 90 people across seven stores nationwide. As well as being Ireland’s number one independent painting and decorating retailer, the firm runs a thriving trade and wholesale business. Like every company, there is the constant challenge of staying closer to customers and improving the business. Pat McDonnell Paints knew that mobilising its workforce would be one way to achieve this. With three sale representatives out on the road serving its trade customers, and delivery vans servicing its stores and wholesale arm, there were new efficiencies and better customer service to be gained by keeping them connected and giving them more information on the move. Another priority was to ensure communication costs were competitive. The company was look

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