CHALLENGE Opened in 1961 with three employees, Peter Mark has grown organically to become Ireland’s largest hairdressing chain with 1,600 staff and 71 salons. A business based on fashion trends turns out to be equally progressive when it comes to harnessing the power of new technology, and is always eager to explore new ways of increasing efficiency and improving the client experience. Shane Keaveney, is pursuing a list of projects. He is passionate about improving the quality of the client journey right from the initial client engagement all the way through to their experience in the salon. Shane also wants to use HD video streaming as an efficient and effective training tool between the company’s college and the salons.” A total communications solution was crucial to it’s pla

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