CASE STUDY SmallBizTrends.comwww.ezoic.com The Small Business Trends Story Anita Campbell launched her newsletter, Small Business Trends, in 2003. Since its humble beginnings, the newsletter has grown into an award-winning website with more than 1.5 million unique visitors per month. The site provides informative tips, news, and resources relevant to operating a small business. In 2004, Campbell decided to monetize her growing site through Google AdSense. Leland McFarland, CTO and Director of Ad Operations, kept a tedious log to track the ad combinations, revenue, and results of A/B testing. Facing changing ad policies and a rising level of reporting, the site began experiencing a decline in revenue. Despite their best efforts, Campbell was ready to remove advertising from her si

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