Park Community’s funded loans jump after adding text messaging
Park Community’s funded loans jump after adding text messaging
4 Pages& Park Community’s funded loans jump after adding text messaging Key Highlights: ? 3 out of 4 members’ completed online loan applications after receiving a text message from Park Community Credit Union. ? 41% of members’ were approved for a loan, and nearly 25% of the loans were funded after engaging via text message. ? Approximately 50% of message engagement came from non-members. Shastic © 2018 Text Messaging for Financial Services The Financial Institution Park Community Credit Union Established in 1965 in Louisville, Kentucky, Park Community has grown to approximately $900M in assets and over 90,000 members across more than 20 counties throughout Kentucky. The Challenge In 2018, Park Commu
